About Michael Smith

I’m a strategic marketing specialist, writer and copywriter. My experience lies in the critical space where words meet the reader, where trust is formed and loyalty created.

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My focus is on the recipient of organisational message and how honesty in that message can create belief, nurture reputation and deliver revenue growth.

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I have a background in the publishing industry, including as Group Marketing Director at Informa Publishing Group and Marketing Director for Kogan Page.

With a specialism in subscriptions marketing gained in professional publishing, peer-reviewed journals and digital products, I have specific expertise in shaping systems, data and content to maximise engagement and performance. These skills have also proved particularly effective when working with membership and charitable bodies.

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An honours graduate in History, I hold postgraduate qualifications from the Chartered Institute of Marketing and an MA in Medieval Literatures and Languages from the University of York.